Reach Horror Fans Who Are Actually Paying Attention
Want to put your brand in front of a passionate audience of horror, cult movie, gaming, entertainment, and pop-culture fans?
Mike Bracken, aka The Horror Geek, reaches more than 120,000 subscribers across his YouTube channels Sick Flicks and Grindhouse Gospel—generating more than 13 million impressions and 1.2 million views in the last 90 days.
But reach is only part of the story.
Mike has spent decades building credibility with genre-film fans through smart criticism, deep movie knowledge, irreverent humor, and the kind of running jokes that viewers remember years later.
That same personality carries into his sponsorships.
Because nobody came to Sick Flicks to watch Mike suddenly turn into a corporate spokesperson.
Two Channels. One Seriously Engaged Audience.
The Horror Geek / Sick Flicks
105,000+ subscribers
8.1 million impressions in 90 days
670,000 views in 90 days
7:50 average view duration
Sick Flicks combines horror and genre-film criticism, production history, cult-movie discovery, behind-the-scenes stories, and Mike's decidedly opinionated take on the movies he loves—and occasionally loves to hate.
Grindhouse Gospel
16,000+ subscribers
5.2 million impressions in 90 days
595,000+ views in 90 days
5.7% click-through rate
Grindhouse Gospel takes a comedy-forward trip through the strangest corners of genre cinema, combining riffs and reviews with the stories behind the movies, filmmakers, performers, and bizarre productions that made them possible.
Don't let the subscriber count fool you: Grindhouse Gospel generated 5.2 million impressions in just 90 days.
Reach an Established, High-Intent Audience
Across both channels, Mike reaches a concentrated audience of genre-film fans, with especially strong representation among men ages 35–54.
On Sick Flicks, 57.5% of recent views come from the United States, followed by audiences in the UK, Canada, Germany and Australia.
On Grindhouse Gospel, 53.9% of views come from the United States, with additional audiences in the UK, Canada, Australia and Germany.
These aren't passive scroll-by viewers. They're people who deliberately seek out long-form content about movies, entertainment, physical media, gaming and pop culture—and stick around to watch it.
Brands Don't Just Sponsor Mike. They Come Back.
Mike has partnered with brands across gaming, entertainment, sleep, wellness, food, lifestyle and consumer products, including:
Helix Sleep · RAID: Shadow Legends · Hume · Magic Spoon · Hunt A Killer · Scentbird · Shaker & Spoon · ZBiotics · Adam & Eve · Surfshark · Factor
Most brands have worked with Mike across multiple campaigns, including recurring partnerships with Helix Sleep, ZBiotics, and RAID: Shadow Legends.
Your Sponsorship Doesn't Have to Feel Like an Ad.
Mike incorporates sponsorships into the same personality and humor his viewers already tune in to see.
Sometimes that means talking about the product.
Sometimes, it also means making snow angels on our sponsor's mattress.
Either way, the goal is the same: deliver the sponsor's message clearly without making the audience feel like the show stopped for a commercial break.
Sponsorship Options
Sponsor integrations are typically 30–120 seconds and appear within the first few minutes of a long-form video, helping brands reach viewers while engagement is highest.
Standard integrations can include:
- Host-read sponsor segment
- Sponsor-provided offer, promo code or tracked link
- Link and promotional code in the video description
- Script submitted for sponsor approval before filming
- Opportunity to request revisions before production
- Post-campaign reporting on delivered views and audience retention
- Custom integrations when the campaign calls for something a little more memorable
Recurring sponsorships are welcome. In fact, most of our sponsors work with us again and again.
Have something unusual in mind? Even better.
What Sponsors Say
"Thank you so much for always sharing the script on time! We really appreciate how organized you are."
— Centus, representing Helix Sleep
"We truly appreciate this collaboration and are grateful to have worked with you on this campaign."
— ThoughtLeaders, representing Hume, Magic Spoon and others
Is Your Brand a Good Fit?
Mike's audience is particularly well suited to brands in:
Entertainment · Movies & Streaming · Gaming · Sleep & Wellness · Tech · Home Theater · Physical Media · Food & Beverage · Lifestyle · Collectibles · Subscription Products · Horror & Genre Products
But the best sponsorships aren't necessarily the ones that fit neatly into a category.
If Mike genuinely likes the product and there's a fun way to introduce it to his audience, we want to hear about it.
Let's Make Something People Won't Skip
Looking for another creator to read your talking points?
There are plenty of those.
Looking for a longtime horror personality with a devoted audience, millions of quarterly impressions, decades of genre credibility, and a willingness to make snow angels on your product when circumstances warrant?
You've found him.
Media kit, detailed audience demographics, campaign concepts, and post-campaign reporting are available upon request.